Landscape Report

Now Tech: Email Marketing Vendors, Q4 2021

Forrester’s Overview Of 38 Email Marketing Providers

December 20th, 2021
With contributors:
Emily Collins , Shynise McElveen , Christine Turley

Summary

You can use email marketing vendors to communicate critical information, create valuable brand experiences, authenticate customer data collection, and experiment with outreach and communication. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from an email marketing service provider and to select one based on size and functionality.

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