Landscape Report

Now Tech: Healthcare CRM, Q1 2020

Forrester's Overview Of 17 Healthcare CRM Providers

February 21st, 2020
With contributors:
Daniel Hong , Annalise Clayton , Paul-Julien Giraud , Peter Harrison

Summary

You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, and vertical market focus. Healthcare digital business leaders should use this report to understand the value they can expect from a healthcare CRM provider and to select one based on size and functionality.

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