You can use marketing resource management (MRM) to gain visibility and control over marketing spend and budgets, build consistent marketing workflows and standardize projects, and manage content to reduce costs and improve content distribution and use. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketers should use this report to understand the value they can expect from an MRM provider and to select one based on size and functionality.