Media management service providers elevate marketing and business success through media strategy, negotiation/buying, measurement, attribution, and optimization of plans, budgets, and campaign assets. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, capability, geography, and marketing solutions. CMOs and B2C marketing executives should use this report to understand the value they can expect from a media management provider and to select one based on size and capability.