Now Tech Report

Now Tech: Promotions And Offer Management Providers, Q3 2021

Forrester’s Overview Of 35 Promotions And Offer Management Providers

August 3rd, 2021
With contributors:
Emily Collins , Sarah Dawson , Chahiti Asarpota , Christine Turley

Summary

You can use promotions and offer management solutions to offer compelling discounts across channels, manage complex promotions strategies, and build loyalty. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketing and digital professionals should use this report to understand the value they can expect from a promotions and offer management provider and to select one based on size and functionality.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.