Now Tech Report

Now Tech: Sales Enablement Automation, Q2 2022

Forrester’s Overview Of 18 Sales Enablement Automation Providers

June 23rd, 2022
With contributors:
Peter Ostrow , Jennifer Bullock , Christine Polewarczyk , Adam Birnberg , Christine Turley

Summary

Sales enablement automation (SEA) helps sales, marketing, and other stakeholders coordinate to improve business results; minimize the costs of sales; and deliver meaningful, relevant buyer experiences. These platforms automatically provide sellers the right content and development opportunities at the right time, often driven by CRM-linked opportunity status. Many providers now offer both readiness and content capabilities. We’ve identified two key segments in this market: sales readiness and sales content solutions. Sales enablement pros should use this report to understand the value to expect from an SEA provider and make selections based on size and functionality.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.