Summary
Merchants aren’t taking advantage of many underutilized and emerging card payment optimization tactics that can materially improve payment performance and boost revenue. That’s a mistake as they grapple with new market pressures to achieve growth amid changing consumer spend. This report helps digital business leaders at retailers and brands learn about the new and evolving ways to optimize online card payments, the potential impact of those optimization tactics on their businesses, the relevant metrics to track, and how to assess the robustness of their optimization efforts as well as those of their payment partners.
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