Orchestrate The Value Of A Partner Ecosystem To Supercharge Marketing

For marketing to be an engine of growth and tool for transformation, CMOs must evolve their partner model. This requires orchestrating the unique contributions of each provider as partners that innovate, not vendors that execute. To make a disruptive leap into innovation through ecosystems, CMOs and providers need to work together differently. Forrester calls this new service paradigm a “co-innovation partnership” — one that puts value at the core of partner relationships. This report details how a successful partner strategy blends complementary expertise to be collaborative and customer-obsessed.