Wondering why your insights-driven transformation is not taking off despite the right investments in technology? You’re not focusing enough on the intangibles that drive this transformation forward: leadership, people, culture, and process. These intangibles will make or break how well your data strategy and analytics efforts succeed. This report for senior data and analytics leaders explores five principles to boost the intangibles that hold you back and highlights how establishing and maintaining trust with your business stakeholders will drive the outcomes that matter to them.