Organize And Educate AR’s Spokespeople

Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. Spokespeople must understand three key things: 1) what the requisite AR basics are; 2) how to go beyond these to achieve deep influence; and 3) how the two roles complement each other when preparing for and undertaking analyst engagements. This report lists the skills and knowledge that AR managers must roll out to organize and educate their spokespeople.