Charter Report

Organize AR’s Personnel Around Desired Business Value

January 3rd, 2018
With contributors:
Laura Koetzle , Matthew Flug , Caroline Robertson , Eric Brown , Fiona Adler , Kara Hartig

Summary

Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them. There are 11 options in place. Of these, we prefer two: either allocating components of AR value for team members to deliver or aligning AR people with sales team structures (if your AR program supports sales teams). This report lists the options and shows how to weave the ones you choose into your staff performance management process.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.