Best Practice Report

Painting The Channel Training Landscape

January 1st, 2018

Summary

Historically, most efforts to train partners have revolved around products and basic sales skills. This limited focus isn’t enough in a world where much more is expected from the channel. Organizations that prioritize the transfer of marketing knowledge and skills will drive incremental partner performance. In this report, we examine three cornerstones of a complete channel training effort, detailing specifics within each that drive revenue growth.

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