Best Practice Report

Painting The Channel Training Landscape

January 1st, 2018


Historically, most efforts to train partners have revolved around products and basic sales skills. This limited focus isn’t enough in a world where much more is expected from the channel. Organizations that prioritize the transfer of marketing knowledge and skills will drive incremental partner performance. In this report, we examine three cornerstones of a complete channel training effort, detailing specifics within each that drive revenue growth.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.