Trends Report

PayPal Announces Acquisition Of Honey, A Retail Rewards Tech Platform, For Approximately $4 Billion

November 21st, 2019

Summary

Amid an intensifying competitive space, PayPal acquires Honey to increase its stickiness with consumers. With Honey, PayPal is walking a narrow tightrope: Its core value position is anchored in security and giving consumers control of their data, and the main driver of value for merchants with Honey is predicated on sharing consumer data. PayPal will have to nurture both sides of its balancing pole equally to succeed.

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