Best Practice Report

Pick The Email Vendor That Fits Your Use Case

Email Marketers Share What They Want From Vendors

August 31st, 2020
With contributors:
Nick Monroe , Fatemeh Khatibloo , Lexie Lawhon , Rachel Birrell


In a market landscape as mature as email marketing, it won’t be easy to find vendor shortcomings. Client references from our Q2 2020 Forrester Wave™ evaluation of email marketing services providers confirm that they are highly satisfied with the ease of use, onboarding, and scalability of all 13 vendors we evaluated. Not every vendor takes the same approach to data management, professional services, or product development. Determine which level of service support, unique functionality, and personality and way of working make the most sense for your firm. Read this report to learn where you can find critical differences and how to vet a vendor’s fit with your company culture.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.