To provide differentiating, personalized experiences for customers and improved profit margins, many executives are looking to beacons. However, for infrastructure and operations (I&O) professionals seeking to help complement a business strategy with the right technology, there's a broad array of location technologies that provide tools and insight to improve the customer life cycle beyond surface-level engagement. In this report, Forrester guides I&O pros through the process of selecting the right wireless location technology for a business scenario.