Summary
In the coming year of economic uncertainty, portfolio marketing must help the organization understand and act on changing markets and buyers. By investing in audience-centric practices — in go-to-market strategy, revenue enablement, and buyer experience — portfolio marketers can play a decisive role to make their organizations more efficient and effective. The report provides portfolio marketers with guidance how to steer through the potential crisis that looms in the next year and respond to larger shifts in buying behavior.
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