Nearly half of portfolio marketing decision-makers report their organization is not adopting genAI for portfolio marketing or product management, including 8% who have no interest in using it at all. Only 11% are expanding its use beyond their current implementation. Broadly speaking, portfolio marketers are using or plan to use genAI to conduct buyer research, develop content, and create messaging. The most often reported benefits are productivity and time savings, rather than quality-based improvements such as improved creativity. This data snapshot is one of a series based on Forrester’s Portfolio Marketing And Product Management Survey, 2025.