Nicky has spent more than 15 years in B2B technology marketing, working across a range of marketing disciplines including strategy and planning, branding, content creation, digital, customer and industry marketing, demand generation, events, and PR and analyst relations.
In this report, we explore the implications of intent ubiquity and propose techniques that allow organizations to stay one step ahead of their competition.
In this report, we define the process for tactic sequencing in a named-account program and explain how to complete it successfully.
In this report, we share data on the state of ABM around the world, including where there is evidence of organizations being forced to make tradeoffs between ABM deployment types to support more accounts.
In this report, we share data on the state of ABM around the world, including where there is evidence of organizations being forced to make tradeoffs between ABM deployment types to support more accounts.
In this report, we outline some of the key tasks that a head of ABM should accomplish during the early months of starting a new role.
In this report, we describe a methodology for selecting accounts for a one-to-one ABM program and outline the insights that an account-based marketer should gather and apply to prioritize and score accounts.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.