Nicky has spent more than 15 years in B2B technology marketing, working across a range of marketing disciplines including strategy and planning, branding, content creation, digital, customer and industry marketing, demand generation, events, and PR and analyst relations.
Key findings from Forrester’s 2020 Account-Based Marketing: A Global Audit show that German B2B marketers are spending significantly on ABM.
Account-based marketing should be treated as a strategic initiative, rather than a set of tactics, and follow a structured process built on strong foundations.
Marketers can help ABM reach its full potential as a growth strategy by making six key modifications to their ABM processes and supporting technologies.
In this report, we explore the implications of intent ubiquity and propose techniques that allow organizations to stay one step ahead of their competition.
In this report, we define the process for tactic sequencing in a named-account program and explain how to complete it successfully.
While Asia Pacific slightly lags the rest of the world in account-based marketing maturity, the discipline is rapidly gaining momentum in the region.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
