Nicky helps B2B marketing leaders to grow revenue through tight alignment between sales, marketing, and product teams. With over 20 years of experience in B2B marketing, she spent many years specializing in account-based marketing (ABM) strategy before applying those skills to portfolio marketing strategy. She has authored multiple flagship models and delivered over 50 keynotes, speeches, and webinars during her tenure as an analyst.
Understand how to operationalize a needs-based segmentation approach to deliver maximum results.
This report outlines a decision process for portfolio marketing leaders to understand if a verticalized approach is right and how far to take it.
Discover why and when regional portfolio marketing is needed and how to set it up.
B2B organizations must shift from tracking individual leads to engaging buying groups, which requires alignment across marketing, sales, and operations teams.
Portfolio marketing leaders can use this set of role profiles when designing, expanding, reorganizing, or upskilling their teams.
In this report, we outline best practices in B2B product and portfolio marketing measurement.
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