Nicky helps B2B marketing leaders to grow revenue through tight alignment between sales, marketing, and product teams. With over 20 years of experience in B2B marketing, she spent many years specializing in account-based marketing (ABM) strategy before applying those skills to portfolio marketing strategy. She has authored multiple flagship models and delivered over 50 keynotes, speeches, and webinars during her tenure as an analyst.
B2B organizations must shift from tracking individual leads to engaging buying groups, which requires alignment across marketing, sales, and operations teams.
Portfolio marketing leaders can use this set of role profiles when designing, expanding, reorganizing, or upskilling their teams.
In this report, we outline best practices in B2B product and portfolio marketing measurement.
This template helps frontline teams capture opportunities with a profile of the entire buying group.
This report details insights to help providers understand how business buyers in Europe make purchases and how they prefer to interact.
Results from Forrester’s Portfolio Marketing Survey, 2024 reveal significant gaps between high- and low-performing organizations.
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