Vision Report

Power Your Business With Technology Platforms And Strategies

Apply Adaptive, Creative, And Resilient Strategies For Future Fit Customer-Facing Tech

July 18th, 2023
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Summary

To accelerate business results and become adaptive and resilient to an ever-evolving market, digital leaders must proactively select, scale, and align their technology platforms and strategies to the future state of the business. Innovative tech teams will focus on evaluation, selection, and partnership processes that prioritize a future fit ecosystem. This report explains how digital leaders can successfully select and manage the technology platforms and strategies that power their business for the long term.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.