How To Report

Powerful Portfolio Messaging Elevates A Group Of Offerings

Portfolio Messaging Provides Executive Buyers With A Reason For Preference

September 15th, 2023
With contributors:


Portfolio messaging is often lackluster because it is created to address the company’s own problems rather than the buyer’s needs. B2B marketers should create this messaging when they can offer executive buyers value beyond their point solutions, not just when there’s too many offerings to list on one page. Portfolio messaging must address the needs of high-level decision-makers responsible for multiple product purchases. This report walks through the steps for creating a powerful portfolio message that addresses the needs of executive decision-makers across the portfolio and builds preference for your company as a provider in your category.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.