Pragmatic Examples Of KPI Construction Within Industry Analyst Relations

Analyst relations (AR) managers have neither time nor inclination to learn departmental performance methodologies. But they must still prove to executives that they’re performing well and delivering business value. The fastest shortcut — copying other vendors’ metrics — is risky because no two AR teams work for vendors facing the same business challenges or opportunities. But we can use such examples to see how AR managers derive measurement regimes from business goals and how to accommodate any methodologies imposed from above.