Predictions Report

Predictions 2014: Digital Experience Delivery Matures With Smart Investment

AD&D Should Adjust Priorities To Build And Buy Appropriate Tools

February 3rd, 2014
With contributors:
Mike Gualtieri , John Rymer , Vivian Brown , Anjali Yakkundi , Michael Facemire , Steven Kesler , David Aponovich

Summary

Digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations evidenced by adoption patterns for smartphones, Facebook, or Snapchat. Given the frantic pace of digital, organizations invest or are left behind. This investment to meet digital expectations must include three areas: home-grown development, commercial software integration, and retaining core staff and IP. Forrester predicts three key changes in each of these areas will affect 2014 investment priorities.

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