Summary
eBusiness and technology management leaders are about to reap real benefits from some digital initiatives — but not all. Trying to engage shoppers via digital store experiments like beacons that alert a shopper based on her location in an aisle have been disappointing so far, whereas digital operations improvements like real-time task management have showed early, but real, results. In 2016, these improved operational foundations will begin to transform systems of record into systems of engagement. This brief outlines the six developments that will light the path.
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