Summary
All B2C marketers have heard about the importance of customer experience. Some even claim to be customer obsessed, prioritizing customer understanding, brand strategy, and customer experience. But too few put their belief into practice — until now. We predict that in 2018 a faction of forward-thinking brands will surge ahead of their peers by fully embracing customer-obsessed marketing. In their wake, they will leave an ecosystem and a competitive set scrambling to catch up.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).