Predictions Report

Predictions 2020: Great Expectations For The B2B Buying Experience

Caroline Robertson,
Jay McBain,
Lori Wizdo,
Dec 6, 2019  

Summary

Forrester predicts new digital tools will make salespeople more involved in transactions in 2020. Buyer-centric structures and tech investments will hit an inflection point and accelerate. Forrester predicts more than 50% of B2B organizations will realign the sales enablement (SE) function to marketing.

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