Predictions Report

Predictions 2020: Great Expectations For The B2B Buying Experience

December 6th, 2019


Forrester predicts new digital tools will make salespeople more involved in transactions in 2020. Buyer-centric structures and tech investments will hit an inflection point and accelerate. Forrester predicts more than 50% of B2B organizations will realign the sales enablement (SE) function to marketing.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.