Predictions Report

Predictions 2020: Media Disruption: Can't Stop, Won't Stop

November 19th, 2019

Summary

Streaming subscriptions peaked in 2019, but consumer exhaustion will force providers to explore new business models in 2020. TikTok’s parent company will hold off on an IPO until 2021, while other social media firms move in to buy it. Major retailers will find new ways to monetize site traffic with adtech. The return of local news will shed light on what’s happened in its absence. Podcast FOMO gets real for publishers and advertisers.

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