Summary
The COVID-19 pandemic has accelerated the digital destinies of both business buyers and business marketers. As B2B marketing leaders wrap up 2020, they must also look ahead to 2021 to enable the correct strategic pivots and prepare to adopt and optimize new tactics. Marketers must quickly adopt new technologies like artificial intelligence, virtual assistants, and digital events platforms as buyers shift their engagement preferences to digital channels rather than rely on remote sellers. In this report, we explore Forrester’s predictions for B2B marketing in 2021.
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