Predictions Report

Predictions 2022: Agencies

New Twists On Talent And Creativity Reveal Pathways For Growth

October 28th, 2021
With contributors:

Summary

The pandemic’s impact on talent and the marketing they produce leaves a void that CMOs and agencies must fill. Automation is critical but will only go so far. In 2022, the pendulum will swing back toward creativity generated by new constructs of technology, partnerships, and ingenuity. Every agency and marketer will feel the impact of intelligence in media and content; monetized tech stacks; the shift of power in house; commerce; and “Big Tech’s” influence. This report helps CMOs understand the forces shaping their go-to marketing partners as well as the bets that agencies will make in pursuit of growth.

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