Summary
2024 will be defined by rapid progress and experimentation with generative AI — the greatest technological advance since the internet. This will take place amid societal tensions, economic uncertainty, and slumping employee engagement. Now’s not the time to wait and see how this technology shakes out: Leaders in 2024 must embrace the spirit of exploration and take risks to succeed.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).