Predictions Report

Predictions 2024

Exploration Generates Progress

October 24th, 2023
With contributors:
Eric Brown , Bruna Venicio , Rachel Birrell

Summary

2024 will be defined by rapid progress and experimentation with generative AI — the greatest technological advance since the internet. This will take place amid societal tensions, economic uncertainty, and slumping employee engagement. Now’s not the time to wait and see how this technology shakes out: Leaders in 2024 must embrace the spirit of exploration and take risks to succeed.

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