Summary
Marketers were in a state of uncertainty through 2024, with many chapters left unfinished, such as a ban on TikTok and the real impact of genAI on the media landscape. In 2025, we’ll witness the conclusion for many of these chapters. Marketers will act more decisively as a result, executing their plans with confidence and getting comfortable with newer activations, like social commerce. However, marketers shouldn’t get too comfortable — while some chapters will close, others will open in their stead. This report declares five media and advertising predictions as we enter 2025.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($795).