Template

Preference Center Components Checklist

Define The Scope Of Your Preference Center In Terms Of Data, Channels, And Content

July 19th, 2023
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Melissa Bongarzone, Researcher
Melissa Bongarzone Researcher
With contributors:
Emily Collins , Ryan Keenan , Christine Turley

Summary

This checklist enables B2C marketers to document the types of preferences they want to surface in their preference center: zero-party data about the customer’s purchase intent or persona, customer data points (required and optional), delivery channel preferences, and content type preferences. Once they’ve completed this checklist, marketers can incorporate their inputs into other templates in the Preference Center Toolkit.

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