Template

Preference Center Components Checklist

Define The Scope Of Your Preference Center In Terms Of Data, Channels, And Content

July 19th, 2023
With contributors:
Emily Collins , Ryan Keenan , Christine Turley

Summary

This checklist enables B2C marketers to document the types of preferences they want to surface in their preference center: zero-party data about the customer’s purchase intent or persona, customer data points (required and optional), delivery channel preferences, and content type preferences. Once they’ve completed this checklist, marketers can incorporate their inputs into other templates in the Preference Center Toolkit.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.