Preparing for Channel Product Launches

Failure to carefully plan a channel strategy is a common mistake in a supplier’s rush-to-market approach. Specifically addressing channel interests early in the product launch process streamlines and accelerates partner engagement. Interlock between product marketing and channel marketing can make the difference between success and failure when delivering products through the channel. In this report, we examine three areas of alignment that must be addressed to develop compelling channel business propositions and ensure channel readiness for new offerings.