Trends Report

Pricing Automation Reshapes Retail — Can You Keep Up?

Technology Has Changed The Pricing Game For Retailers

December 18th, 2015
With contributors:
Christopher Andrews , Arelai Ephraim , Matthew Izzi


The retail industry must rethink its approach to pricing. eCommerce giants are making millions of price changes each day as they capitalize on their vast computing capacity, sensing the ebb and flow of demand and available supply, and responding with brand-value-compatible price changes. This report describes how application development and delivery (AD&D) professionals can lay the foundations for pricing automation — before it's too late.

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