Best Practice Report

Prioritizing Press Release Requests

January 1st, 2018

Summary

Communications teams are often inundated with press release requests but lack a proper review and evaluation process. Press release prioritization is a crucial step for communication leaders to identify and support the news that will deliver the greatest business impact. Prioritizing press releases ensures ample support for strategic news for the brand while still providing a structure to support the needs of less strategic news. In this report, we provide a three-step process for evaluating and prioritizing press release requests and related communications according to their strategic impact and visibility.

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