Product Packaging: Goals And Principles

January 1st, 2018

Summary

B2B offerings, whether products, services, or solutions, should be packaged to facilitate buying and selling and to fit buyer needs. Product teams often spend a great deal of time developing numerous components of a product — including features, options, and modules — without first deciding which buyers need which components. In this report, we review the goals of product packaging and the principles that should be applied when developing packaging for a specific offering.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.