Product Strategy: Constructing The Future Roadmap

January 1st, 2018

Jeff Lash VP, Sr Research Director

Lisa Singer VP, Research Director

Sam Somashekar

With contributors:

Karen Traikovich , Arianne Burnette

Summary

The future roadmap is a key deliverable of the grow stage of the Forrester Product Marketing and Management Model. After design, development, and launch, the roadmap answers the question “What’s next?” The future roadmap, market requirements document, product requirements document, business case, and product roadmap should be a set of interconnected deliverables.

Product managers use long-term strategic thinking to construct a future roadmap after an offering has launched that forecasts the direction in which the product will evolve. In this report, we describe how to create the future roadmap, a key deliverable created by product management during the grow stage of the Forrester Product Marketing and Management (PMM) Model.

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