Summary
The future roadmap is a key deliverable of the grow stage of the Forrester Product Marketing and Management Model. After design, development, and launch, the roadmap answers the question “What’s next?” The future roadmap, market requirements document, product requirements document, business case, and product roadmap should be a set of interconnected deliverables.
Product managers use long-term strategic thinking to construct a future roadmap after an offering has launched that forecasts the direction in which the product will evolve. In this report, we describe how to create the future roadmap, a key deliverable created by product management during the grow stage of the Forrester Product Marketing and Management (PMM) Model.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).