Data Snapshot

Productivity First! The Top Growth Strategy In 2022 For German Manufacturing, Financial Services, And Insurance Industries

Germany’s Keen Focus On Productivity Dominates When Compared To International Counterparts

August 22nd, 2022
With contributors:
Meta Karagianni , Helen Gilroy-Powell , Kate Pierpont

Forrester’s Marketing Survey, 2022 shows that B2B marketing decision-makers at manufacturing, financial services, and insurance industries globally are split equally between new buyers (19%) and productivity (19%) for their top growth strategy for the next 12 months. However, when putting a lens specifically on these industries in Germany, productivity is far ahead as the dominant growth strategy (56%). Compared to organizations of the same industries in France and the UK, none expressed a similar strong preference for productivity as their top growth strategy.

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