Best Practice Report

Profit From Performance Marketing’s Dilution

Use Halo Effects To Make Your Dollars Go Further

August 10th, 2022
With contributors:
Emily Collins , James DeNeill , Christine Turley


Performance marketing — as a category — is diluting now that nearly every element of marketing, from channel-specific tactics to creative testing to brand building, touts performance benefits. As performance marketing dilutes, cost pressures, data deprecation, incompatible currencies, and diminishing returns challenge marketers to hold all channels accountable to profitable outcomes. This report helps marketers take advantage of these challenges by unifying offline and online channels to profit from halo effects.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.