Summary
CEOs and boards of directors expect growth, but how B2B companies plan for growth must change. Every year, organizations examine market opportunities to determine corporate growth strategies. However, identifying market opportunities alone does not guarantee success and execution capability often becomes the key inhibitor. CMOs must align with their growth engine peers to pursue intelligent customer-obsessed strategies that consider resource requirements and existing commitments. This report provides a planning scenario for six B2B growth strategies with proven frameworks and peer insights so marketing leaders can deliver the most impact balanced against resource requirements.
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