Summary
According to Forrester’s Digital Business And Strategy Survey, 2025, digital business leaders believe a detailed vision of the future that focuses on customer outcomes and drives creativity, analytical thinking, and innovation is critical for success with AI and other digital products and initiatives. Behind these initiatives stands a product manager who must evaluate opportunities and lead the effort to build solutions. A great AI and digital product manager ensures offerings drive increasing value for the customer and the business. This report details the Digital-Ready Product Management Framework, which outlines the key attributes and drivers necessary for success in digital product management.
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