Best Practice Report

Reduce Technical Debt By Understanding DAM Capabilities Before RFP

Strategic Technology Selection Guide For Digital Asset Management

March 6th, 2023
Chuck Gahun, Principal Analyst
Chuck Gahun Principal Analyst
With contributors:
Linda Ivy-Rosser , George Lawrie , Analise Gutierrez

Summary

Although enterprises are migrating to digital business models, content teams are struggling to keep pace with the increasing demand for personalized digital experiences. To optimize content delivery, reduce rich-media asset production costs, and simultaneously increase revenue through higher-performing digital assets, leaders must rely on enterprise digital asset management (DAM) solutions as a foundational technology to increase their content team’s efficiency. This report is the essential guide to advancing your business strategy by understanding how a DAM solution converts business value, its technology capabilities, and how to conduct a value-based gap analysis before selecting a solution.

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