Summary
As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means deprioritizing IT cost savings through efficiency and automation and elevating the business technology (BT) agenda -- applying systems, technologies, and processes to win, serve, and retain customers. This report shows how application development and delivery (AD&D) pros and their peers can build the business case for digital experience technology investments.
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