Regularly Rejuvenate Your Marketing Talent

Advanced Level: Talent Practices For Marketing Innovation
November 11th, 2019
With Contributors:
Lexie Lawhon
and Rachel Birrell


When creating customer-obsessed marketing talent, there is no finale. Rather, advanced marketers make sure their thoughtfully developed talent mix and organizational structure doesn't create rigidity. This report shows how CMOs can disrupt their teams and

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.