Successful new product introductions lift revenues for retailers and consumer brands. But out of thousands of new offerings each year, only a handful succeed. Mastery of PLM, be it private-label management (for retailers) or product life-cycle management (for brands), improves the success rate for new products with insight drawn from a myriad of customer interactions. This report shows AD&D professionals how to use big data insight and applications to support the product innovation that retailers and consumer brands must master.