Summary
Reporting to the CEO might provide analyst relations (AR) with maximum visibility and access, but it has the lowest success rates against objectives and metrics. Teams reporting directly to the CMO, or indirectly to the CMO via corporate communications and other marketing functions, boast the highest success rates. AR managers can maximize their chances of success by assessing the pros and cons of each reporting line option and migrating AR to the CMO, corporate communications, or marketing in a controlled fashion.
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