Summary
This data overview provides insight into automation leaders’ priorities according to their responses to Forrester’s Automation Survey, 2024. Automation is now a boardroom discussion, with the C-suite driving strategy. There is a move beyond tactical toward end-to-end automation; traditional automation tools have been given a generative AI (genAI) lift with a focus on AI agents with ambitions for an agentic future. Investment in infrastructure automation and physical robotics is increasing, albeit with a defensive posture focusing on physical and cybersecurity. But the survey also points to a fragmented vendor landscape, characterized by overlapping features that will complicate platform selection.
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