Trends Report

Retail eCommerce In Canada 2016

Canadian Web Business Growth Increases Market Potential

November 28th, 2016
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Lily Varon , Claudia Tajima

Summary

Forrester partnered with the Retail Council of Canada to conduct our second annual survey of retailers in Canada about their eCommerce business and key initiatives for the coming year. The survey encompassed insights about retailers in Canada's key metrics, investments, and marketing. This report is a benchmark for Canadian eBusiness and channel strategy professionals as they grow their domestic businesses, and it provides guidance to eBusiness professionals from other geographies looking to grow their eCommerce business in Canada.

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