Summary
Retailer process and applications professionals face mounting costs for adapting their portfolios of legacy point solutions to support interactions with consumers across channels and manage more sophisticated data about merchandise with shorter life cycles. But for most, the standardization, integration, and uniformity benefits of an application suite or ERP implementation do not yet outweigh the immaturity of the emerging retail suites. Emerging standards and tools enable retailers to better manage heterogeneous apps, but most will make their decision about best-of-breed or enterprise suites based on the relative importance to their strategy of either merchandise data enrichment or process agility.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).