Best Practice Report

Retail Mobile Websites: Content And Merchandising Features Best Practices

Apply Lessons Learned From The Forrester Digital Experience Review™ Evaluations For US Retail Mobile Sites

February 15th, 2023
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
Fiona Swerdlow , Taylor Hansen

Summary

More than half of US online adults who own smartphones use them to research or purchase products and services, according to Forrester’s Consumer Benchmark Survey, 2022. To see how retailers meet and deliver against consumer expectations, Forrester evaluated the websites of 10 US retailers in the Digital Experience Review™ of retail mobile sites. This report analyzes how leading retailers’ mobile site content and merchandising features help their customers find the information they need to make confident purchase decisions. It is part of a series that provides digital leaders with best-practice examples of leading retail mobile site features.

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